Product Experience Management (PXM), a marketing strategy issue
To satisfy the buying experience, go through PXM. Product Experience Management is the art of presenting contextualized, personalized and tailored product information that is valid for each channel and region. Because the shopping experience is available across multiple channels and sites and it can be translated into multiple languages, consumers will need to be provided with consistent information about the entire shopping journey. Specialized platforms such as Goaland.com make it easier to manage your customers’ shopping journey.